Process & Investment

You’ve built the technology. You’ve validated the market. You’ve raised the capital.

But when enterprise clients, investors, or top-tier hires land on your site, does your brand reflect where you’re going, or where you started?

Many funded startups still look like they did at pre-seed. Scrappy, improvised, built for speed, not for the table they’re now trying to sit at.

I build the brand your startup needs to look like the company it’s becoming.

I build the minimum viable brand your startup needs to look like the company it's becoming. For AI & tech startups ready for their next stage

For AI and software startups selling into serious markets, from insurance and government to AI research.

I build the minimum viable brand your startup needs to look like the company it's becoming. For AI & tech startups ready for their next stage

Track Record

Founders have trusted me to build and evolve their brands at different stages of growth.

— Endurance — identity for the open marketplace for infrastructure, backed by a16z speedrun

— Adaptional — identity for an AI claims platform built by early xAI engineers, used by insurance leaders like Aon

— Thoughtful AI — identity update ahead of their $20M raise

— Lumian — launch identity; the company raised $3M from Flybridge, Bowery Capital, and Fika Ventures

— Jasper AI — brand refresh in 2021, ahead of the company’s rise to unicorn status

PRICING

Visual Identity — from $10,000

For startups that have outgrown their first identity.

For startups that need a strong, focused identity system to move forward.

— kickoff & creative alignment

— questionnaire + async or live review

— moodboard & creative direction

— logo design: 2–3 concepts, 1 refined final

— complete logo lockups & formats

— color & typography system

— graphic language & patterns

— custom tools your team can use to generate on-brand visuals

— usage mockups

— social media launch assets

— brand guidelines in Figma

— editable Figma brand toolkit

At the end of the project, you won’t just have a logo. You’ll have a complete, production-ready brand toolkit, delivered in organized folders and formats your team, developers, and external partners can use from day one, without having to come back to you for files.

Timeline: 4–6 weeks

For startups that need a strong, focused identity system to move forward.

Ongoing Design Partner — $5,000/month

For teams that need a trusted creative partner after the brand is built.

For startups that need a deeper visual system across their brand, website, and launch.

Continued design, strategy, and creative direction across:

— brand & creative direction

— marketing campaigns & launch assets

— social & digital design

— website & landing page design

— pitch decks & sales materials

— brand extensions & adaptations

— creative consulting

One active request at a time, with a typical turnaround of 2–3 business days. Minimum 3 months, then month-to-month. Pause or cancel anytime after that. Flexible, async-friendly, and built around your team’s priorities.

For startups that need a deeper visual system across their brand, website, and launch.

WHAT’S NEXT?

A brand rarely stops at the identity.

Once the core identity is ready, I can help extend it into the places your company actually needs it, from websites and landing pages to sales decks, campaigns, and motion.

If your project needs expertise beyond my core work, I bring in trusted specialists from my network and manage the creative direction throughout.

One creative direction. One point of contact. The right people for each part of the project.

framework

— 50% upfront, 50% on delivery

— async-first, minimal meetings

— clear scope & timelines

— no scope creep

Who this is for

— AI and software startups selling into complex, regulated, or conservative markets

— founders or teams with a validated product and a clear direction

— founders with a clear product, audience, and business direction

— companies ready to invest in a serious visual foundation

— teams who value quality, speed, and direct collaboration

Need something different? Some projects require a custom scope. Reach out and we’ll figure out what makes sense.

HOW TO START

— fill in the short form below

— founders or teams with a validated product and a clear direction

— i reply within 24 hours with initial thoughts

— a short intro call, or async via email

— you get a proposal with scope, timeline, and price

start the project