Process & Investment

You've built the technology. You've validated the market. You've raised the capital.

But when enterprise clients, investors, or top-tier hires land on your site – does your brand reflect where you're going, or where you started? Most funded startups look like funded startups. Scrappy, improvised, built for speed — not for the table they're now trying to sit at.

I build the minimum viable brand your startup needs to look like the company it's becoming. For AI, software, and technical startups.

I build the minimum viable brand your startup needs to look like the company it's becoming. For AI & tech startups ready for their next stage

Track Record

Founders continue to tap me for a full range of design needs, and I’m proud to contribute to their growth.

— Jasper AI — refreshed brand helped support unicorn status and recognition as the fastest-growing product in 2023 by G2.com

— Thoughtful AI — updated identity contributed to raising $20M in funding

— Lumian — designed the visual identity at launch; company raised $3M from Flybridge, Bowery Capital, and Fika Ventures

Pricing — 3 tiers

Minimum Viable Branding (MVB) — $6,000

— kickoff & alignment — questionnaire + async or live review

— moodboard and strategy

— logo design — 2–3 concepts, 1 refined final, all lockups and formats

— color & typography system

— usage mockups

— launch assets

— brand guidelines in Figma

— editable Figma brand toolkit

For startups that need a strong core identity.

For startups that need a strong, focused identity system to move forward.

Full Identity — $10,000

Everything in MVB +

— graphic language & patterns

— comprehensive system

— website direction

— extended launch kit

For startups that have outgrown their first identity.

For startups that need a deeper visual system across their brand, website, and launch.

At the end of the project, you won't just have a logo — you'll have a complete, production-ready brand toolkit, delivered in organized folders and formats your team, developers, and external partners can use from day one, without a single question.

Your Ongoing Design Partner — $4,000 / month

Continued creative support after your brand is built — whenever your team needs design, strategy, or creative direction.

— logo design & adaptations

— brand consulting & creative strategy

— brand asset creation

— email graphics

— social ads & campaign graphics

— marketing materials

— POS & promotional materials

— pitch decks & presentations

— packaging

— flyers & menus

— business cards

— infographics

— and more, depending on your team’s needs

For teams that need a design partner beyond the initial identity.

For startups that need a deeper visual system across their brand, website, and launch.

framework

— timeline 2–6 weeks

— 50% upfront, 50% on delivery

— async-friendly

— no scope creep

Who this is for

— founders or teams with clarity on their product and audience

— founders or teams with a validated product and a clear direction

— companies ready to invest in a serious visual foundation

— companies entering a visible new stage: launch, funding, growth, or repositioning

— teams who value quality, speed, and direct collaboration

Need something different? Some projects require a custom scope — reach out and we'll figure out what makes sense.

start the project