Design visual identities for tech companies at key moments of growth

The founders approached me during a pivotal moment in the company’s evolution. Originally launched as Conversion AI, the brand had outgrown its initial positioning. As the product matured, the team decided to fully embrace the idea of an AI assistant — leading to a strategic rebrand and the birth of Jasper. I designed Jasper’s brand identity during this early growth phase, building a system meant to scale alongside the product as it transitioned from a startup into a globally recognized AI company. With the introduction of an AI-driven persona, the brand also developed a mascot to humanize the technology. I identified the mascot’s head as the most distinctive and emotionally resonant element of the brand and transformed it into the core of the visual identity — a logo that is bold, memorable, and instantly recognizable. Beyond the core identity, I also created a series of logo animations, designed for YouTube intros, bringing the brand to life through motion and reinforcing Jasper’s personality across video platforms. The result is a confident, modern identity that helped support Jasper’s rapid growth — from early traction to Times Square visibility and eventual unicorn status — positioning the brand as a trusted AI companion for creative teams.