Lasso transforms patient lead flow into effortless revenue. Lasso is a service-based platform that enables simple and repeatable patient growth through marketing services, communication software, and patient analytics.
Creating the logo and the visual identity that tends to be memorable, techy, and trustworthy.
I made the decision to focus around the first letter L, and the lasso symbol that is part of the company name.
Art Direction
Logo System
Brand Guidelines
Pattern
Typography
Colors
