Lumian launched with $3M from Flybridge, Bowery Capital and Fika Ventures →
Brand identities for AI and tech companies selling into serious markets.
Prosuna
,
Visual Identity
Prosuna came to me from Aivot, a German software company, ahead of version 5 of its platform. The product was mature. The name wasn't. Known as Gover in Germany's GovTech niche, the platform had outgrown both its generic name and its form-builder image. It now handled entire administrative processes, from digital intake to case completion. The identity had to feel safe enough for a risk-averse municipality and modern enough to signal a way forward, without falling back on GovTech blue or a hyped startup look. I built the system around structure, clarity and traceability, tested it directly in German, and delivered a Figma toolkit the small team could use across website, trade fair and product materials.
Daniel Kratz
,
Co-founder at Aivot and Prosuna
“Working with Oleg was a great experience. The communication was clear and collaborative throughout, and the close rhythm of exploration, feedback, and refinement allowed us to reach our decisions quickly. Despite a very tight project schedule, the process remained smooth and we completed the identity exactly when we needed it. The result is not only a brand we are happy with, but also a practical system that gives our team everything we need to bring Prosuna’s new identity to life.”
App icon
Primary logo
ID card
OOH
Keypad
sales presentation
Symbol construction
Brand guidelines
Website feature cards scrolling
Formulare, Prozesse and Portale
Prosuna
,
Visual Identity
Prosuna came to me from Aivot, a German software company, ahead of version 5 of its platform. The product was mature. The name wasn't. Known as Gover in Germany's GovTech niche, the platform had outgrown both its generic name and its form-builder image. It now handled entire administrative processes, from digital intake to case completion. The identity had to feel safe enough for a risk-averse municipality and modern enough to signal a way forward, without falling back on GovTech blue or a hyped startup look. I built the system around structure, clarity and traceability, tested it directly in German, and delivered a Figma toolkit the small team could use across website, trade fair and product materials.
Daniel Kratz
,
Co-founder at Aivot and Prosuna
“Working with Oleg was a great experience. The communication was clear and collaborative throughout, and the close rhythm of exploration, feedback, and refinement allowed us to reach our decisions quickly. Despite a very tight project schedule, the process remained smooth and we completed the identity exactly when we needed it. The result is not only a brand we are happy with, but also a practical system that gives our team everything we need to bring Prosuna’s new identity to life.”
App icon
Primary logo
ID card
OOH
Keypad
sales presentation
Symbol construction
Brand guidelines
Website feature cards scrolling
Formulare, Prozesse and Portale
Endurance
,
Visual Identity
Endurance came to me before launch, backed by a16z speedrun, with a long-term ambition to build a stock exchange for infrastructure and other alternative assets. Its first brand looked amateur next to the institutions it would eventually compete with. The new identity had to earn credibility with financial institutions and infrastructure developers while staying approachable for retail investors. I explored 6+ directions before landing on one that could hold that balance and last from a focused infrastructure marketplace to a much broader exchange.
Pranav Balakrishnan
,
Co-founder & CTO at Endurance
“Oleg was incredibly easy to work with, and was very dedicated to making sure he achieved a result we were satisfied with. We really appreciated his quick response time and were impressed with how thorough and creative his work always was. Oleg designed all of our branding from the ground up, as this was our first brand identity project, and went above and beyond.”
Primary logo
Logo construction
Stationery system
Poster series in motion
Digital screen poster
Concentric squares motif
social media cover
Typography system
Social profile
brand words
Endurance
,
Visual Identity
Endurance came to me before launch, backed by a16z speedrun, with a long-term ambition to build a stock exchange for infrastructure and other alternative assets. Its first brand looked amateur next to the institutions it would eventually compete with. The new identity had to earn credibility with financial institutions and infrastructure developers while staying approachable for retail investors. I explored 6+ directions before landing on one that could hold that balance and last from a focused infrastructure marketplace to a much broader exchange.
Pranav Balakrishnan
,
Co-founder & CTO at Endurance
“Oleg was incredibly easy to work with, and was very dedicated to making sure he achieved a result we were satisfied with. We really appreciated his quick response time and were impressed with how thorough and creative his work always was. Oleg designed all of our branding from the ground up, as this was our first brand identity project, and went above and beyond.”
Primary logo
Logo construction
Stationery system
Poster series in motion
Digital screen poster
Concentric squares motif
social media cover
Typography system
Social profile
brand words
Lumian
,
Visual Identity
Lumian was moving from experimentation to full operational responsibility for Amazon sellers. The brand needed less startup energy and more of a trusted operating partner. I built the identity around human accountability, with AI working quietly in the background. The logo centers on a minimalist triangular prism, representing complex marketplace data becoming clear outcomes. Light became the recurring motif across dashboards, pitch materials and digital touchpoints. Lumian launched with $3M from Flybridge, Bowery Capital and Fika Ventures and, according to its launch announcement, was already live across 10+ categories.
Robin Lobo
,
Lumian
“Oleg built Lumian’s original brand identity. He delivered a brand we’re genuinely proud of and one that our team could immediately build on. Two things stood out. First, he thinks like a partner. He anticipated what our team would need before we asked for it and kept the project moving without hand-holding. Second, he takes feedback seriously and responds fast. Even after final delivery, he was updating files and refining the system based on our team’s input. Would absolutely work with Oleg again and would recommend him to any founder who needs a brand designer that actually gets it done.”
Social profile on tablet
Website application
Prism symbol and light motif
Brand guidelines walkthrough
T-shirt with prism symbol
Facebook page on tablet
Pitch presentation
Logo in print
ID badge
Business card
Lumian
,
Visual Identity
Lumian was moving from experimentation to full operational responsibility for Amazon sellers. The brand needed less startup energy and more of a trusted operating partner. I built the identity around human accountability, with AI working quietly in the background. The logo centers on a minimalist triangular prism, representing complex marketplace data becoming clear outcomes. Light became the recurring motif across dashboards, pitch materials and digital touchpoints. Lumian launched with $3M from Flybridge, Bowery Capital and Fika Ventures and, according to its launch announcement, was already live across 10+ categories.
Robin Lobo
,
Lumian
“Oleg built Lumian’s original brand identity. He delivered a brand we’re genuinely proud of and one that our team could immediately build on. Two things stood out. First, he thinks like a partner. He anticipated what our team would need before we asked for it and kept the project moving without hand-holding. Second, he takes feedback seriously and responds fast. Even after final delivery, he was updating files and refining the system based on our team’s input. Would absolutely work with Oleg again and would recommend him to any founder who needs a brand designer that actually gets it done.”
Social profile on tablet
Website application
Prism symbol and light motif
Brand guidelines walkthrough
T-shirt with prism symbol
Facebook page on tablet
Pitch presentation
Logo in print
ID badge
Business card
Ultramassive
,
Visual Identity
The founder had a name — strong, protected, full of potential. No product yet, no defined category. Just a vision that needed a visual foundation strong enough to guide whatever came next. The challenge wasn't functional. It was emotional: design something iconic and flexible enough to work for a software platform or a premium physical brand. I drew from the name's cosmic roots — ultramassive black holes — and built a visual system that balances timelessness with presence. The logo works equally well in a software interface or on a physical product. A set of geometric patterns derived from the mark ensures consistency across whatever Ultramassive ultimately becomes.
Embossed business cards
Symbol and wordmark animation
Feather flag outside building
Social media profile
Hexagon symbol animation
Letterhead in ring binder
Pattern poster series scrolling
Brand guide pages overview
Sweatshirt with symbol label
Building banner with pattern
Ultramassive
,
Visual Identity
The founder had a name — strong, protected, full of potential. No product yet, no defined category. Just a vision that needed a visual foundation strong enough to guide whatever came next. The challenge wasn't functional. It was emotional: design something iconic and flexible enough to work for a software platform or a premium physical brand. I drew from the name's cosmic roots — ultramassive black holes — and built a visual system that balances timelessness with presence. The logo works equally well in a software interface or on a physical product. A set of geometric patterns derived from the mark ensures consistency across whatever Ultramassive ultimately becomes.
Embossed business cards
Symbol and wordmark animation
Feather flag outside building
Social media profile
Hexagon symbol animation
Letterhead in ring binder
Pattern poster series scrolling
Brand guide pages overview
Sweatshirt with symbol label
Building banner with pattern
Founders notes
Eric Bunnell
,
Cofounder & CEO, Lasso MD
“I believe we have a brand that rivals any top brand in the world”
Cambree Bernkopf
,
Founder, Business Arena
“highly recommend Oleg for any design project!! was seriously blown away with his work.”
Nolvia Serrano
,
CSO at TR Capital
“We worked with Oleg for the logo and branding design of Ola Real Estate, one of El Salvador’s leading architectural and construction companies developing holiday rental homes. Oleg exceeded our expectations and created a stunning and modern design for our company, he was very professional and pleasant to work with.”