Brand Designer for AI & Tech Startups

Prosuna

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Visual Identity

Prosuna came to me from Aivot, a German software company, at a pivotal moment: the relaunch of their platform ahead of version 5. The product was mature. The name wasn't. For years it was known as Gover, a form builder recognized in Germany's GovTech niche. But the name was generic (derived from "Government") and no longer matched what the platform had become: an open, end-to-end system for modeling, handling and completing entire administrative processes. They needed to stop looking like a form tool and start looking like the serious, sovereign platform they had built, something a risk-averse municipality could stake its reputation on without it feeling old or bureaucratic. The identity had to walk a narrow line the whole German public sector lives on: trustworthy and compliant on sight, yet modern enough to signal a real way forward, while avoiding both the tired GovTech blue and the hyped startup look that feels gone in a year. The logo and visual system are built around structure, clarity and traceability, the core of what Prosuna does: turning scattered forms and manual steps into one clear, traceable process from digital intake to case completion. Every part of the system was designed and pressure-tested directly in German, so the brand holds up in the language it actually ships in, then delivered as a ready-to-use Figma toolkit for their small team to run with across website, trade fairs and product materials.

Prosuna app icon in orange between the Chrome and ChatGPT app icons

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Burgundy corduroy jacket with an embroidered orange Prosuna symbol

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Two Prosuna street billboards, one announcing “Aus Gover wird Prosuna”

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Prosuna employee badge on an orange lanyard

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Desktop monitor showing a Prosuna presentation slide with a €120M figure

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Construction grid of the Prosuna symbol in orange lines on burgundy

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Prosuna

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Visual Identity

Prosuna came to me from Aivot, a German software company, at a pivotal moment: the relaunch of their platform ahead of version 5. The product was mature. The name wasn't. For years it was known as Gover, a form builder recognized in Germany's GovTech niche. But the name was generic (derived from "Government") and no longer matched what the platform had become: an open, end-to-end system for modeling, handling and completing entire administrative processes. They needed to stop looking like a form tool and start looking like the serious, sovereign platform they had built, something a risk-averse municipality could stake its reputation on without it feeling old or bureaucratic. The identity had to walk a narrow line the whole German public sector lives on: trustworthy and compliant on sight, yet modern enough to signal a real way forward, while avoiding both the tired GovTech blue and the hyped startup look that feels gone in a year. The logo and visual system are built around structure, clarity and traceability, the core of what Prosuna does: turning scattered forms and manual steps into one clear, traceable process from digital intake to case completion. Every part of the system was designed and pressure-tested directly in German, so the brand holds up in the language it actually ships in, then delivered as a ready-to-use Figma toolkit for their small team to run with across website, trade fairs and product materials.

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Endurance

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Visual Identity

Endurance came to me pre-launch, with an ambition most startups don't say out loud: building the first true stock exchange for physical infrastructure — starting with renewable energy projects, data centers, and toll roads, with a long-term vision of trading any alternative asset. The existing brand was thrown together fast, inconsistent, and looked amateur next to the institutions they'd eventually compete with — NYSE, Nasdaq, Blackstone. The brief had a built-in tension: credible enough for large financial institutions and infrastructure developers, but approachable enough for retail investors discovering the category for the first time. Serious, but not intimidating. Modern, but not "startup-y." Explored 6+ directions before landing on the one that held that balance — an identity built to endure the company's entire evolution, from a narrow infrastructure marketplace to a full exchange for alternative assets.

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Endurance stationery: kraft folder, black business card and printed letter

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Two black Endurance business cards on black

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Endurance website header reading “Powering infrastructure markets” with the app icon

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Endurance typography specimen in white on red

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Endurance

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Visual Identity

Endurance came to me pre-launch, with an ambition most startups don't say out loud: building the first true stock exchange for physical infrastructure — starting with renewable energy projects, data centers, and toll roads, with a long-term vision of trading any alternative asset. The existing brand was thrown together fast, inconsistent, and looked amateur next to the institutions they'd eventually compete with — NYSE, Nasdaq, Blackstone. The brief had a built-in tension: credible enough for large financial institutions and infrastructure developers, but approachable enough for retail investors discovering the category for the first time. Serious, but not intimidating. Modern, but not "startup-y." Explored 6+ directions before landing on the one that held that balance — an identity built to endure the company's entire evolution, from a narrow infrastructure marketplace to a full exchange for alternative assets.

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Lumian

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Visual Identity

Lumian was shifting from experimentation to full operational responsibility for Amazon sellers. The brand needed to reflect that — less startup energy, more trusted partner. I built the identity around that idea: human accountability at the core, AI working quietly in the background. The logo centers on a minimalist triangular prism — representing how complex marketplace data gets processed into clear, measurable outcomes. Light became the recurring motif: clarity emerging from complexity. The system extends across dashboards, pitch materials, and digital touchpoints, with subtle motion treatments reinforcing the idea of always-on intelligence. The result positions Lumian as a long-term operating partner — built to scale and built to last.

Lumian lanyard badge with an employee portrait on a wooden table

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Laptop showing the Lumian website with a person working in the background

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Lumian prism symbol with light rays on dark grey

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Hand slipping a Lumian business card into a rust-colored shirt pocket

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Tablet showing the Lumian website on a green sofa

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Lumian presentation on a wall screen in a wooden room: “The next generation of Amazon growth”

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White T-shirt with the Lumian prism symbol and a spectral gradient

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Lumian

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Visual Identity

Lumian was shifting from experimentation to full operational responsibility for Amazon sellers. The brand needed to reflect that — less startup energy, more trusted partner. I built the identity around that idea: human accountability at the core, AI working quietly in the background. The logo centers on a minimalist triangular prism — representing how complex marketplace data gets processed into clear, measurable outcomes. Light became the recurring motif: clarity emerging from complexity. The system extends across dashboards, pitch materials, and digital touchpoints, with subtle motion treatments reinforcing the idea of always-on intelligence. The result positions Lumian as a long-term operating partner — built to scale and built to last.

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Jasper

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Logo Design

The team came to me at a turning point. Originally launched as Conversion AI, the product had outgrown its name. As it matured into a full AI assistant, they rebranded — and Jasper was born. I built the identity during this early growth phase, with one goal: create a system that could scale from startup to global brand. The mascot was already part of Jasper's personality. I took its most recognizable element — the head — and made it the core of the logo. Bold, simple, instantly recognizable. I also designed a series of logo animations for YouTube, bringing the brand to life in motion. The result helped carry Jasper from early traction to Times Square — and eventually to unicorn status.

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Jasper billboard on a brick wall: “Create amazing blog posts 10X faster with AI”

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Jasper building mural with a robot: “Create amazing blog posts 10X faster with AI”

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Jasper

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Logo Design

The team came to me at a turning point. Originally launched as Conversion AI, the product had outgrown its name. As it matured into a full AI assistant, they rebranded — and Jasper was born. I built the identity during this early growth phase, with one goal: create a system that could scale from startup to global brand. The mascot was already part of Jasper's personality. I took its most recognizable element — the head — and made it the core of the logo. Bold, simple, instantly recognizable. I also designed a series of logo animations for YouTube, bringing the brand to life in motion. The result helped carry Jasper from early traction to Times Square — and eventually to unicorn status.

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Ultramassive

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Visual Identity

The founder had a name — strong, protected, full of potential. No product yet, no defined category. Just a vision that needed a visual foundation strong enough to guide whatever came next. The challenge wasn't functional. It was emotional: design something iconic and flexible enough to work for a software platform or a premium physical brand. I drew from the name's cosmic roots — ultramassive black holes — and built a visual system that balances timelessness with presence. The logo works equally well in a software interface or on a physical product. A set of geometric patterns derived from the mark ensures consistency across whatever Ultramassive ultimately becomes.

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Ultramassive feather flag outside a modern building

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Ultramassive letterhead in a black ring binder

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Red sweatshirt with a black Ultramassive symbol label

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Ultramassive

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Visual Identity

The founder had a name — strong, protected, full of potential. No product yet, no defined category. Just a vision that needed a visual foundation strong enough to guide whatever came next. The challenge wasn't functional. It was emotional: design something iconic and flexible enough to work for a software platform or a premium physical brand. I drew from the name's cosmic roots — ultramassive black holes — and built a visual system that balances timelessness with presence. The logo works equally well in a software interface or on a physical product. A set of geometric patterns derived from the mark ensures consistency across whatever Ultramassive ultimately becomes.

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