Branding built for founders.

Trusted by YC and a16z startups.

Prosuna

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Visual Identity

Prosuna came to me from Aivot, a German software company, at a pivotal moment: the relaunch of their platform ahead of version 5. The product was mature. The name wasn't. For years it was known as Gover, a form builder recognized in Germany's GovTech niche. But the name was generic (derived from "Government") and no longer matched what the platform had become: an open, end-to-end system for modeling, handling and completing entire administrative processes. They needed to stop looking like a form tool and start looking like the serious, sovereign platform they had built, something a risk-averse municipality could stake its reputation on without it feeling old or bureaucratic. The identity had to walk a narrow line the whole German public sector lives on: trustworthy and compliant on sight, yet modern enough to signal a real way forward, while avoiding both the tired GovTech blue and the hyped startup look that feels gone in a year. The logo and visual system are built around structure, clarity and traceability, the core of what Prosuna does: turning scattered forms and manual steps into one clear, traceable process from digital intake to case completion. Every part of the system was designed and pressure-tested directly in German, so the brand holds up in the language it actually ships in, then delivered as a ready-to-use Figma toolkit for their small team to run with across website, trade fairs and product materials.

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Prosuna

,

Visual Identity

Prosuna came to me from Aivot, a German software company, at a pivotal moment: the relaunch of their platform ahead of version 5. The product was mature. The name wasn't. For years it was known as Gover, a form builder recognized in Germany's GovTech niche. But the name was generic (derived from "Government") and no longer matched what the platform had become: an open, end-to-end system for modeling, handling and completing entire administrative processes. They needed to stop looking like a form tool and start looking like the serious, sovereign platform they had built, something a risk-averse municipality could stake its reputation on without it feeling old or bureaucratic. The identity had to walk a narrow line the whole German public sector lives on: trustworthy and compliant on sight, yet modern enough to signal a real way forward, while avoiding both the tired GovTech blue and the hyped startup look that feels gone in a year. The logo and visual system are built around structure, clarity and traceability, the core of what Prosuna does: turning scattered forms and manual steps into one clear, traceable process from digital intake to case completion. Every part of the system was designed and pressure-tested directly in German, so the brand holds up in the language it actually ships in, then delivered as a ready-to-use Figma toolkit for their small team to run with across website, trade fairs and product materials.

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Lumian

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Visual Identity

Lumian was shifting from experimentation to full operational responsibility for Amazon sellers. The brand needed to reflect that — less startup energy, more trusted partner. I built the identity around that idea: human accountability at the core, AI working quietly in the background. The logo centers on a minimalist triangular prism — representing how complex marketplace data gets processed into clear, measurable outcomes. Light became the recurring motif: clarity emerging from complexity. The system extends across dashboards, pitch materials, and digital touchpoints, with subtle motion treatments reinforcing the idea of always-on intelligence. The result positions Lumian as a long-term operating partner — built to scale and built to last.

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Lumian

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Visual Identity

Lumian was shifting from experimentation to full operational responsibility for Amazon sellers. The brand needed to reflect that — less startup energy, more trusted partner. I built the identity around that idea: human accountability at the core, AI working quietly in the background. The logo centers on a minimalist triangular prism — representing how complex marketplace data gets processed into clear, measurable outcomes. Light became the recurring motif: clarity emerging from complexity. The system extends across dashboards, pitch materials, and digital touchpoints, with subtle motion treatments reinforcing the idea of always-on intelligence. The result positions Lumian as a long-term operating partner — built to scale and built to last.

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Jasper

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Logo Design

The team came to me at a turning point. Originally launched as Conversion AI, the product had outgrown its name. As it matured into a full AI assistant, they rebranded — and Jasper was born. I built the identity during this early growth phase, with one goal: create a system that could scale from startup to global brand. The mascot was already part of Jasper's personality. I took its most recognizable element — the head — and made it the core of the logo. Bold, simple, instantly recognizable. I also designed a series of logo animations for YouTube, bringing the brand to life in motion. The result helped carry Jasper from early traction to Times Square — and eventually to unicorn status.

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Jasper

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Logo Design

The team came to me at a turning point. Originally launched as Conversion AI, the product had outgrown its name. As it matured into a full AI assistant, they rebranded — and Jasper was born. I built the identity during this early growth phase, with one goal: create a system that could scale from startup to global brand. The mascot was already part of Jasper's personality. I took its most recognizable element — the head — and made it the core of the logo. Bold, simple, instantly recognizable. I also designed a series of logo animations for YouTube, bringing the brand to life in motion. The result helped carry Jasper from early traction to Times Square — and eventually to unicorn status.

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Ultramassive

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Visual Identity

The founder had a name — strong, protected, full of potential. No product yet, no defined category. Just a vision that needed a visual foundation strong enough to guide whatever came next. The challenge wasn't functional. It was emotional: design something iconic and flexible enough to work for a software platform or a premium physical brand. I drew from the name's cosmic roots — ultramassive black holes — and built a visual system that balances timelessness with presence. The logo works equally well in a software interface or on a physical product. A set of geometric patterns derived from the mark ensures consistency across whatever Ultramassive ultimately becomes.

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Ultramassive

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Visual Identity

The founder had a name — strong, protected, full of potential. No product yet, no defined category. Just a vision that needed a visual foundation strong enough to guide whatever came next. The challenge wasn't functional. It was emotional: design something iconic and flexible enough to work for a software platform or a premium physical brand. I drew from the name's cosmic roots — ultramassive black holes — and built a visual system that balances timelessness with presence. The logo works equally well in a software interface or on a physical product. A set of geometric patterns derived from the mark ensures consistency across whatever Ultramassive ultimately becomes.

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What founders say

Daniel Kratz, Co-founder at Aivot (project Prosuna)

"Working with Oleg was a great experience. The communication was clear and collaborative throughout, and the close rhythm of exploration, feedback, and refinement allowed us to reach our decisions quickly. Despite a very tight project schedule, the process remained smooth and we completed the identity exactly when we needed it. The result is not only a brand we are happy with, but also a practical system that gives our team everything we need to bring Prosuna’s new identity to life."

Pranav Balakrishnan, Co-founder & CTO at Endurance

"Oleg was incredibly easy to work with, and was very dedicated to making sure he achieved a result we were satisfied with. We really appreciated his quick response time and were impressed with how thorough and creative his work always was. Oleg designed all of our branding from the ground up, as this was our first brand identity project, and went above and beyond."

Robin Lobo, Harvard MBA | Serial Entrepreneur

"Oleg built Lumian's original brand identity. He delivered a brand we're genuinely proud of and one that our team could immediately build on. Two things stood out. First, he thinks like a partner. He anticipated what our team would need before we asked for it and kept the project moving without hand-holding. Second, he takes feedback seriously and responds fast. Even after final delivery, he was updating files and refining the system based on our team's input. Would absolutely work with Oleg again and would recommend him to any founder who needs a brand designer that actually gets it done."

Zoe Shykind, Co-Founder at Yuno | Partner in DOGE-1 Lunar Mission w/ SpaceX

"Oleg is an exceptionally talented designer and an absolute pleasure to work with. He supported multiple projects across my companies and has consistently delivered on time, with superb quality, and was communicative throughout the process. He has remarkable attention to detail and possesses a rare ability to translate complex product ideas into clean, high performing designs. If you are looking for a designer for any web platform, software product, or UX-driven build, Oleg is without question my first call."

Nolvia Serrano, CSO at TR Capital. Fintech | Marketing | PR | Events

"We worked with Oleg for the logo and branding design of Ola Real Estate, one of El Salvador’s leading architectural and construction companies developing holiday rental homes. Oleg exceeded our expectations and created a stunning and modern design for our company, he was very professional and pleasant to work with."