Process & Investment
You've built the technology. You've validated the market. You've raised the capital.
But when enterprise clients, investors, or top-tier hires land on your site – does your brand reflect where you're going, or where you started? Most funded startups look like funded startups. Scrappy, improvised, built for speed — not for the table they're now trying to sit at.
I help AI, SaaS and Web3 founders close that gap. Fast.
Track Record
Founders continue to tap me for a full range of design needs, and I’m proud to contribute to their growth.
— Jasper AI — refreshed brand helped support unicorn status and recognition as the fastest-growing product in 2023 by G2.com
— Thoughtful AI — updated identity contributed to raising $20M in funding
— Lumian — designed the visual identity at launch; company raised $3M from Flybridge, Bowery Capital, and Fika Ventures
What's Included
— Kickoff & alignment — questionnaire + async or live review
— Moodboard
— Logo design — 2–3 concepts, 1 refined final, all lockups and formats
— Color & typography system
— Usage mockups
— Launch assets
— Brand guidelines
— Editable Figma brand toolkit
At the end of the project, you won't just have a logo — you'll have a complete, production-ready brand toolkit, delivered in organized folders and formats your team, developers, and external partners can use from day one, without a single question.
Timeline
2–4 weeks, depending on complexity and feedback cadence.
Investment
$6,000 USD — flat fee
— 50% to begin
— 50% upon final delivery
No hourly billing. No scope creep. No surprises.
Add-ons
— Logo animation — $1,500 USD
— Pitch deck — from $2,500 USD
Who this is for
This process is best suited for:
— founders or teams with clarity on their product and audience
— companies ready to invest in a serious visual foundation
— teams who value quality, speed, and direct collaboration
Need something different? Some projects require a custom scope — reach out and we'll figure out what makes sense.