Aizen
Client
Aizen
Overview
Client
Aizen
Industry
Fintech / AI-powered Credit & Data Infrastructure
Duration
2 Weeks
The Challenge
The existing brand didn’t reflect Aizen’s tech-driven mission or innovative model. It lacked energy and trust—two key factors for both investors and users. I was brought in to design a modern logo and create the foundational brand identity ahead of their pre-seed raise.
The Solution
Inspired by the name’s roots—‘ai’ (love) and ‘zen’ (clarity)—I built a clean, minimal identity that signals innovation and trust. The result is a modern visual system that works across their app, pitch decks, and investor materials—positioning Aizen as a bold, user-first alternative to traditional credit bureaus.
