Jasper
Client
Jasper
Overview
Client
Jasper
Industry
SaaS / AI-powered Content Creation
Duration
2 Weeks
The Challenge
Jasper AI operates in the crowded AI-powered content creation industry, competing with platforms like Copy.ai and Copysmith.ai. The challenge was to develop a brand identity that stood out in a rapidly growing market while maintaining a fun, playful, and innovative feel. The brand needed to balance tech-savvy professionalism with an approachable, engaging personality. Since AI can feel robotic or impersonal, the goal was to make content creation delightful and establish trust with entrepreneurs, marketers, and writers. The design had to be bold, unique, and not tied to traditional corporate aesthetics, using colors and visuals that differentiated it from competitors.
The Solution
The challenge was to create a fun, playful, and recognizable brand identity for an AI writing assistant. After deciding to incorporate the robot theme, the company developed a mascot to represent Jasper. I took this a step further by using the mascot’s head as the logo, making it a memorable and distinct brand element. The vibrant color palette and modern design reinforced Jasper’s friendly, innovative, and high-quality AI experience.
