Client
Lasso
Overview
Client
Lasso
Industry
Healthcare marketing and software
Service
Logo Design
Visual Identity
Logo Animation
Duration
5 Weeks
The Challenge
The challenge was to develop a full brand identity that communicated Lasso’s unique combination of services and positioned it as a reliable, cutting-edge solution for medical practices. The design needed to strike a balance between professionalism in the healthcare industry and a modern, tech-forward image, appealing to small business owners who value both trustworthiness and innovation. Additionally, the identity had to stand out in a competitive industry while being versatile for various applications across both digital and print media.
The Solution
The solution involved creating a clean, modern, and tech-focused identity. The logo was designed to be minimal yet impactful, incorporating subtle elements of connection and growth. For the broader visual identity, I focused on creating a cohesive design system with complementary colors, and typography that evoke professionalism, trust, and innovation. This identity reflects Lasso’s commitment to providing a seamless, results-driven solution, while also appealing to the target audience’s desire for a reliable, innovative brand.
