Lasso

Lasso

Client

Lasso

Year

2021

Lasso is a patient growth platform for private medical practices, merging marketing, patient communications, and analytics into a single solution.

Lasso is a patient growth platform for private medical practices, merging marketing, patient communications, and analytics into a single solution.

Overview

Client

Lasso

Industry

Healthcare marketing and software

Service

Logo Design

Visual Identity

Logo Animation

Duration

5 Weeks

The Challenge

The challenge was to develop a full brand identity that communicated Lasso’s unique combination of services and positioned it as a reliable, cutting-edge solution for medical practices. The design needed to strike a balance between professionalism in the healthcare industry and a modern, tech-forward image, appealing to small business owners who value both trustworthiness and innovation. Additionally, the identity had to stand out in a competitive industry while being versatile for various applications across both digital and print media.

The Solution

The solution involved creating a clean, modern, and tech-focused identity. The logo was designed to be minimal yet impactful, incorporating subtle elements of connection and growth. For the broader visual identity, I focused on creating a cohesive design system with complementary colors, and typography that evoke professionalism, trust, and innovation. This identity reflects Lasso’s commitment to providing a seamless, results-driven solution, while also appealing to the target audience’s desire for a reliable, innovative brand.

PORTFOLIO

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Logo Design

Visual Identity

Art Direction

Brand Guidelines

Logo Design

Visual Identity

Art Direction

Brand Guidelines

Logo Design

Visual Identity

Art Direction

Brand Guidelines

Logo Design

Visual Identity

Art Direction

Brand Guidelines

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation