MindHeart
Client
Culture Touch Studio
Overview
Client
Culture Touch Studio
Industry
Health and wellness
Duration
2 Weeks
The Challenge
MindHeart Collective’s branding was outdated and failed to reflect their unique combination of neuroscience, trauma healing, social justice, and art. The brand didn’t align with their evolving focus on tech and wellness, creating a disconnect with their audience. They needed a rebranding that conveyed sophistication, innovation, and their mission of healing and social change.
The Solution
The solution stemmed from the original idea of merging love and technology. In the logo, I combined the heart and neuron symbols to represent this unique blend. The design was complemented by vibrant, sunny gradients and images of big, happy women to evoke warmth, positivity, and inclusivity. This approach helped convey the brand’s commitment to healing, innovation, and social justice, while aligning with their evolving identity and mission.
