MindHeart

MindHeart

Client

Culture Touch Studio

Year

2022

MindHeart needed a brand identity that blended technology and emotional well-being.

MindHeart needed a brand identity that blended technology and emotional well-being.

Overview

Client

Culture Touch Studio

Industry

Health and wellness

Service

Logo Design

Visual Identity

Art Direction

Content

Duration

4 Weeks

The Challenge

MindHeart Collective’s branding was outdated and failed to reflect their unique combination of neuroscience, trauma healing, social justice, and art. The brand didn’t align with their evolving focus on tech and wellness, creating a disconnect with their audience. They needed a rebranding that conveyed sophistication, innovation, and their mission of healing and social change.

The Solution

The solution stemmed from the original idea of merging love and technology. In the logo, I combined the heart and neuron symbols to represent this unique blend. The design was complemented by vibrant, sunny gradients and images of big, happy women to evoke warmth, positivity, and inclusivity. This approach helped convey the brand’s commitment to healing, innovation, and social justice, while aligning with their evolving identity and mission.

PORTFOLIO

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Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation

Logo Design

Visual Identity

Logo Animation